Monday, December 1, 2008

Google's program also took the idea of advertising in media and made it work for the internet!

In order to make a program such as Google Adsense work effectively, it has to present something innovative or it has to perform existing methods in a more effective way. Google actually accomplished both goals when it set out to promote Adsense. The concept was fairly new, although built on the general work of the Word Net, Simply and Applied Semantics programs as well as by extensive development work by Brown University personnel. Google's program also took the idea of advertising in media and made it work for the internet. Those who use the program continually find new ways to make it even more profitable.




The bad guys




Early in the history of Google Adsense, it received some negative publicity from two quarters. First was the group who said it would never work and who pooh-poohed the idea of people paying to read an ad. Strictly speaking though, people pay to read or watch or listen to ads all the time in almost any media you can name. For more details go to www.yourgoogleincome.com. The second groups of people are the ones that actually caused the most problem. They saw in the program only ways to twist it to make more money for themselves, instead of using it as it was intended. However, Google aggressively went after and shut down the web sites that were created only for the purpose of gaining revenue on the clicks, rather than on the content.




Content is king




Google Adsense administrators took the view, and rightfully so, that a web site with no useful content will only give all advertising a bad image. Unfortunately, in the course of getting rid of the publishers who did not comply with the publishing guidelines set forth by Google, a few of the good guys got lost in the shuffle too. Google allowed such publishers to present their point of view and most were reinstated.




Associated Services




Along with Google Adsense, savvy web masters have found ways to use its associated services in ways that increase revenue potential even higher. For example, learning the value of various keywords is possible with some current software programs. When you create websites to take advantage of much used keywords, you have a better chance of increasing your revenue. For more information login to www.adsense-dollar-factory.comYou can build up sites for other web marketers and sell or lease the domain names or your abilities as an organizer. Creating synonyms for keywords is a faculty used in some software available on the internet.




Potential




The potential for income is sky high for those who are willing to take concepts of internet marketing and apply them to Google Adsense. In the fact, though receipt of income depends on being canny about understanding and using the principles of publishing ads under the Google program. Depend upon good, strong content rather than tricks and short cuts. Your visitors and customers expect true value received, not hints, hot air and weasel words. Take advantage of the wealth of advice available from those who had made the program work for them.


www.instant-adsense-dollars.com

www.guardadsense.com


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How To Identify A Professional Copywriter

Before we get into this article, I want you to note that one thing to consider when contracting with a copywriter is to find out if this person is more than "just a copywriter". This is a small distinction


that can make a world of difference. A person who's just a copywriter is not likely to see the larger vision of what you're trying to accomplish. Granted, they may know how to do their job/profession well, but they might not be able to help you in other areas of copywriting.




On the other hand, a professional who thinks of themself as more than a copywriter knows that, in addition to the work they produce, there's a lot more that contributes to your success. Since they're more likely to also be entrepreneurs and business owners, they can more readily understand what it's like to have to meet a payroll, conduct research, and be on the leading edge of marketing communications.




Not only will a pro copywriter create marketing communications for you, they can create entire advertising and marketing campaigns that will lead your prospects closer to the sale.




Another thing to keep in mind is that the five points I list below do not have to all be present for you to find a professional copywriter. For example, below I talk about how a professional copywriter may specialize in something, but this may not be the case for all professional copywriters.




So...how do you identify a true pro?




First: professional copywriters independently do their own advertising and marketing to attract their clients. The fact that a freelance copywriter currently advertises, has their own site, and keeps in touch with prospective clients is a very telling thing...watch what they do.




These are real, business-to-business professionals who understand what it's like to be a business owner. Regardless of whether your business is B2B, B2C, or a combination, you can learn something from them.




They're setting an example that they can put to work for your marketing endeavors.




Second: a lot of professional copywriters give their interested, prospective clients an initial consultation.




When you're in a consultation with a prospective copywriter, and you find lots of light bulbs going off inside your head, that is the mark of a copywriter who understands the bigger picture.




Third: another sign of a pro copywriter is that they specialize in something. They may specialize in a given market, a given marketing medium, or even have an very unique offer for their clients. Such professionals may charge more, but it's usually worth the extra investment.




Fourth: a professional copywriter will have had other past clients, customers, and coaches say good things about them.




Whether it's their ability to create winning promotions, how easy they are to work with, or how they always meet tight deadlines, a pro copywriter will have collected a number of testimonials from people they've worked with in the past. To find these, you simply need to look at their self-promotion pages.




Fifth: there's a long-term possibility with professional copywriters. If your business is of the sort where you need copywriting work done month after month, you may be able to negotiate a retainer agreement with your copywriter.




The usual understanding in such agreements is that the copywriter will do a certain amount of work for your business each month, for a given monthly fee.




Don't limit yourself to thinking that your professional freelance copywriter can only strictly do copywriting work. On of my coaches does pay-per-click campaign management for one of his clients, and has been doing so for a while now.




Several copywriters give coaching and consulting services to their clients.




Over time, the combination of everything a copywriter provides for their cleints cause their clients' results increase dramatically. This is why clients, when they find the right professional copywriter, choose to keep them "on board," and you may, too.




So, how do you identify the long-term possibility, when you're only in the interviewing phase?




Your prospective copywriter will talk about long-term goals and possibilities. They'll tell you thing's like, "If we hit this off well next month, we can do this the following month."




You may say, "What if we did this?"




To which they may respond, "That's a good idea, but I think it's better that we do this first, since it's your best point of leverage, then your idea will enhance and build on it."




You get what I mean.




In conclusion, there are a lot of copywriters out there. I'm sure you know that. However, there are fewer copywriters who are very good, and probably a very few great ones.




If you use the above five points as a criteria, or filter, for evaluating a prospective copywriter, your chances of finding the one who's most appropriate for you will increase dramatically.


D.K. Fynn is one of the best marketing strategists and freelance copywriters to hit the Web 2.0 scene. Visit www.CopyByDK.com to subscribe to a series of free, informative videos that will show you exactly what to look for when hiring the right web copywriter for your business.

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